Whenever we launch a new brand or when starting a new business marketing is a must for business. The more people you reach than more people come in search of you. To boost your business, one should Marketing strategy.
What is Digital Marketing?
Nowadays most 80% of the world uses digital media. To create awareness of your brand then you have to reach more people to make your brand the best. To do so digital media is the only way to reach more people.
Digital marketing is the way to reach people who use the internet. Its all about the Internet-based technologies to reach people to create brand awareness and boost your existing business.
Who and Why Should you take up this course?
Digital marketing is easier for everyone to learn. It is more efficient for students who do MBA and BBA to take up this course and the ones who want to boost their business to reach more peoples. There are three kinds of people who look for this course.
Freshers – who have no prior knowledge of marketing and wanted to start their carrier with marketing.
Professionals – Those who are not happy with their result of marketing.
Business owners – Owners who want to boost their business.
What to learn in digital marketing?
Half knowledge is dangerous. To start your carrier in a field always you need to have proper knowledge of it. We need to Know 6 topics for Digital Marketing
- Website development
- Search Engine Optimization
- Content Writing
- Social Media Marketing
- Email Marketing
- Analytics
1. Website development:
Create a website without having prior knowledge of web applications and without coding. WordPress is a platform where you can create your own website and customize it.
2. Search Engine Optimization (SEO):
Once you have done creating your website after that you need to optimize your website to be indexed in search engines. Search engines like Google, Yahoo!, Bing, etc. Search Engine can be optimized with the help of keywords, assign the proper title to your webpages, and much more. All processes can be done easier with the help of WordPress plugins.
3. Content Writing:
Content makes your website and ads more attractive. Marketing will be easier if we have proper content and having some catchy lines which can attract people to approach you for their problem. A tool called Grammarly is the chrome extension which helps you to increase your content by rectifying grammar mistakes and spell errors.
4. Social Media Marketing (SMM):
Social media is the best place to advertise your product/brand. Nowadays social media is used the most among peoples to make things trend. There are a few sets of rules and points to be taken care of when you create ads for social media.
- Setting up the audience to be reached
- Setting campaign
- Creating ads
- Pricing
5. Email Marketing:
Email Marketing is the part of marketing where you keep the audience updated. Whenever you post something on your site then your audience should get to know about it. The major part of this is collecting mail ids and setting up a campaign. Mail ids can collect by asking them to subscribe to your site or page with some notification. Setting up a campaign is can be easier with the help of MailChimp.
6. Analytics:
Here comes a major thing to know whether your ads are reaching to desired people and how many of them have reached your ads from the various platforms. Google Analytics is a platform where you can keep track of your website traffic and from where the traffic comes and a detailed report of your website.
